1990 – 1999
At the age of 22, after obtaining a Master’s degree in Communications, I began applying those values in the sales sector and thereafter in events management. In fact, in 1990 I started my collaboration with the leading Congress, incentive and events agencies and I was able to provide my contribution during the golden years of the Industry which, after 20 years of relatively low profile, started imposing itself in communication strategies for companies and industry.
Those were the years when I matured my first on-field experiences and obtained my first great personal achievements. For instance, in 1994 I was awarded what was my first public recognition award by the AIMP (Italian Market Planning Association) being nominated “Best Congress Organizer of the Year”.