Only an experienced and acknowledged expert in the market, a professional who, like me, has over 30 years experience in the hospitality sector, knows the importance of transforming hotel services into a series of unique and original experiences. Customer experiences which, when well constructed and thought out, present and offer a concrete growth opportunity for the particular hotel structure.
It is more than 30 years that I have been providing original, unique and emotionally moving experiences and I know that it is those – when you pull the right communication strings – which are the key to success.
The hotel is no longer a mere structure, but a state of mind, a respite from daily life in which to live.
In other words, it must represent the center of gravity of well identified buyer “personas”, well characterized and in the quest for unique experiences with kindred spirits.
In order to better communicate and add value to the “experience” through the integration of all the digital communication instruments (website, video, web campaign) it is necessary to have skills which cannot be improvised, but matured over decades of on the ground and practical experience.
Add to this a digital consultation aimed at maximizing the customer journey of clients also due to new technologies and artificial intelligence.
In order to win a call for tenders to host Conventions and Incentives, one must know the requirements of the corporate world and the levers that determine the choices to be made. Requirements that I have learnt by working with all the big spenders in the Italian and international market.