Today, thanks to the development of new digital technologies, everything is faster, shareable, accessible and immediate. The Internet allows us to share with anyone, wherever they may be, our most vibrant and memorable experiences.
However, to have a full involvement of people, we should make it our objective to build ever more powerful experiences.
This we can make possible only if we can create experiences capable of transcending the internet into the real world and vice versa.
Because what we feel, taste, admire and experience is added to our memories and becomes part of our life story and essence.
In substance, our experiences render us who we truly are.
That is therefore why, after a lengthy professional and business route in the sector of events, inclusive travel, marketing and communications, I have decided to found Experientiae, to let live unique experiences. That is, those that have the inherent capacity to change the way in which we see ourselves and the world around us.
Today, there is less interest and pleasure in owning or buying products because what people really desire – especially millennials – is to live new experiences in every moment, feel new emotions and to be surprised by the unexpected: in effect, we are all constantly seeking significant experiences.
But to actually make them live experiences which will remain indelible in their memories like cornerstones in their “Castle of my most Beautiful Memories”.